There is a buzz around food projects in Wales and it is a flourishing area for community based action.

Food is something that everyone can relate to and eating is something we are all experts at in our own way.

Pembroke 21C Community Association has embarked on a food project with a difference.

Launched in June this year, Pembroke Food - celebrating local and seasonal produce takes an innovative approach to encouraging and enabling local people to buy, cook and eat more local and seasonal fruit and vegetables.

Funded by the Welsh Government's Supporting Sustainable Living grant scheme through Environment Wales, some impressive research was carried out into the benefits and barriers relating to food behaviours.

Based on the resulting scoping report, Pembroke Food aims to make food the carrot that gets people interested in making sustainable choices in other aspects of their lives.

A series of events is being delivered to promote the project and engage people.

The next is a demonstration by a local chef from the Waterman's Arms in Pembroke on the evening of Friday, October 5.

The £5 tickets include the demonstration, tasters, recipes to take home and a free drink.

The food cooked will be available at the Pembroke Farmers Harvest Market the next day, Saturday, October 6.

This is one of a series of four special markets throughout the year as part of the regular fortnightly Pembroke Farmers Market, held in Pembroke Town Hall from 9.30 am to 1.30 pm. Hot soup made from local and seasonal produce and home made bread will be available.

There is a website for the project at http://www.pembrokefood.org.uk">www.pembrokefood.org.uk with the opportunity to make pledges and keep a food diary.

The project is a case study within the Welsh Government's Pathfinder Programme.