Local AM Paul Davies has dressed in pink to lend his support to Breast Cancer Now’s flagship fundraiser, wear it pink, which will see thousands of people across the UK adding a splash of pink to their outfits on Friday, October 20, to raise vital funds for breast cancer research. The event, which takes place during October’s Breast Cancer Awareness Month, is in its 16th year and has raised over £30 million to date for Breast Cancer Now’s life-saving research.

Mr. Davies joined by fellow assembly members in Cardiff recently to show his support for the thousands of women and men affected by breast cancer each year and encourage people across Pembrokeshire to take part on wear it pink day.

Mr. Davies said: “I’m delighted to support the Breast Cancer Now ‘Wear it Pink’ campaign and help raise awareness locally. Breast cancer is the most common cancer in the UK and we know that around 2,600 women in Wales are diagnosed and sadly 600 women lose their lives to the disease. Therefore, I sincerely hope that everyone across Pembrokeshire decided to take part in wear it pink on Friday, October 20. Wear it Pink is such a fun and easy way to support Breast Cancer Now’s vital research, and help stop breast cancer taking the lives of those we love - you can organise an event, bake a cake or even just dress in pink - the money you raise really can help save lives.”

Also in attendance was Welsh rock couple Mike and Jules Peters. Jules, who was diagnosed with breast cancer in July 2016, is lending her support to wear it pink in the hope that thousands of people across the country will take part in the event.

Jules Peters, of The Alarm, said: “Wear it pink is a fun way to raise money for an important cause which is so close to my heart. I’ve recently finished my breast cancer treatment, and now I want to raise funds for research so that we can one day put a stop to this dreadful disease.

“Wear it pink has so far raised an astonishing £30 million for Breast Cancer Now’s vital research. Having been through breast cancer myself, I am passionate about making sure that women like me are diagnosed quickly, receive the best possible treatment, and ultimately come out the other side. That’s why I’m asking people across Wales to join me by dressing up in pink on wear it pink day and donating to Breast Cancer Now’s research. I hope lots of people across Wales take part!”

Baroness Delyth Morgan, chief executive at Breast Cancer Now, said: “It is fantastic that so many AMs dressed up in pink at our Wear it pink event and we are really grateful for all of the support and enthusiasm shown. We hope that by wearing pink, Paul will encourage his constituents in Pembrokeshire to get involved in their local community and help Breast Cancer Now fund life-saving research this Breast Cancer Awareness Month.

“Wear it pink is a wonderful opportunity for communities across the UK to come together and have fun, whilst showing their support for everyone affected by breast cancer. Simply by wearing something pink and donating, you’re raising funds for life-saving research and helping Breast Cancer Now reach our goal that, by 2050, everyone who develops breast cancer will live.”