Pranksters who dressed as a pantomime horse in a Pembroke Dock supermarket have been asked 'why the long face?' after a video of them mocking the news of the recent horse meat scandal, proved the 'mane' attraction on Youtube last week.

Pals Josh Maher and Rhys Tegerine, of Prospect Place, proved an internet hit after a clip of them trotting down the aisle of the town's Tesco store, received more than 150,000 hits.

The duo, who got a lot of laughs from shoppers as they 'neighed' down the frozen food section, are pictured here with the costume that they bought from a fancy dress shop in Tenby.