This week, organisers of the Saundersfoot New Year’s Day Swim unveiled their latest advertising campaign, which will take them on the roads all around Pembrokeshire and further afield.

They have teamed up with Taf Valley Coaches, of Whitland, to produce an advert which will hopefully encourage swimmers into the water on New Year’s Day. In total, four Taf Valley buses will display the NYDS branding.

Martyn Williams, chairman of the swim, said: “We are delighted to team up with Taf Valley Coaches. Anytime you go out, you usually see one of their buses travelling around the area. This is proven way of advertising the swim ensuring it reaches all parts of Pembrokeshire.”

Gareth Hurlow, of Taf Valley Coaches, said: “We are pleased to be in partnership with he Saundersfoot New Year’s Day swim. As a local family owned company, we were only too pleased to be able to support this wonderful community event which benefits so many local charities. We would also like to take this opportunity to wish all the organisers and competitors a very successful swim.”

2018 swim sponsors: Powells Cottage Holidays, Harbour Wealth, Scaffold 2000, Sunnyvale Holiday Park, Tees R Us, Tojaz of Saundersfoot, Princes Gate Spring Water, Elston Construction, Folly Farm, Taf Valley Coaches, Sue’s Pantry, Saundersfoot Pleasure Boats, 1 Formula Fitness, Tenby Glass, Synter BMW, Lewis, Lewis & Co Ltd, Mike Wealleans PVCu Specialist, Neil Finlay Cars and Pembrokeshire Tyres and MOT.

For further information about the swim, please visit www.saundersfootnyds.co.ukor follow Charlie Shivers on Facebook, Twitter and @CharlieShivers.