As the build up to NYDS 2014 intensifies, organisers have unveiled their latest means of advertising.

A huge projected image now appears during each evening on the side of Beddoe's Court.

The image, approximately 12 metres x 10 metres, displays pictures and information from the swim's 30-year history as well as the swim's sponsors.

Organisers would like to thank Paul Heywood and Ben Evans for helping to make it happen.