This week, organisers of the Saundersfoot New Year’s Day Swim unveiled their latest advertising campaign which will take them on the roads all around Pembrokeshire.

They have teamed up with Edwards Coaches and Signbox to produce an advert which will hopefully encourage swimmers into the water on New Year’s Day - even though it shows a picture of a shark!

Martyn Williams, chairman of the swim, said: “We are delighted to be working with Edwards Coaches as this has always been a proven way of advertising the swim and ensures it will reach all parts of Pembrokeshire.”

The poster also includes the 2017 NYDS sponsors - Powells Cottage Holidays, N. D. Toy & Partners Independent Financial Advisors & Mortgage Brokers, Scaffold 2000, Sunnyvale Holiday Park, Tees ‘R’ Us, Tojaz, of Saundersfoot, Princes Gate Spring Water, Elston Construction, Folly Farm, Edwards Coaches, Sue’s Pantry, Saundersfoot Pleasure Boats, 1 Formula Fitness, Tenby Glass, Synter BMW, Lewis, Lewis & Co Ltd, Neil Finlay Cars and Pembrokeshire Tyres.

For further information about the swim, please visit www.saundersfootnyds.co.ukor follow Charlie Shivers on Facebook, Twitter & Instagram @CharlieShivers

Charlie Shivers is pictured with Glen Collins from Edwards Coaches.