This week, organisers of the Saundersfoot New Year's Day Swim unveiled their latest advertising campaign, which will take them on the roads all around Pembrokeshire.

They have again teamed up with Silcox Coaches to produce an advert which will hopefully encourage swimmers into the water on New Year's Day - even though it shows a picture of a shark!

Martyn Williams, chairman of the swim, said: "We have worked with Silcox Coaches for a number of years and this is a proven way of advertising the swim and ensures it will reach all parts of Pembrokeshire."

The poster also shows the other sponsors supporting NYDS 2015 - Powell's Cottage Holidays, N. D. Toy & Partners Ltd, Independent Financial Advisers, Sunnyvale Holiday Park, Superfast Cymru, Saundersfoot Pleasure Boats, Tojaz - Saundersfoot, Silcox Coaches, Sue's Pantry, Wogan Guest House, Tees 'R' Us, Tenby Glass, Folly Farm, Princes Gate Spring Water, Elston Construction Ltd, Neil Finley Cars, Lewis, Lewis Solicitors & Co and Molson Coors.

For further information about the swim, please visit http://www.saundersfootnyds.co.uk">www.saundersfootnyds.co.uk, or follow Charlie Shivers on Facebook or Twitter @CharlieShivers