Those enterng this year’s Tenby Boxing Day Swim will receive brand new designed medals.

Designed, produced and sponsored by Lowri’s Shop, the medal is two-sided and features original artwork.

Sam Skyrme-Blackhall, chairman of Tenby Sea Swim Association said: “We are excited to have a new style medal that will be a great memento.”

Mark and Lowri Smith of Lowri’s Shop said: "We're excited and proud to be the medals sponsor as well as designing and making them.

“The medals can be kept as they are or turned into keyrings - rings will be available for a 50p donation, with all proceeds going to Tenby RNLI.”

The build up to this year’s swim on North Beach on Thursday, December 26 will start at 11am.