One of Wales’ most popular festivals - Pembrokeshire Fish Week - is to be re-named.

Since it launched in 2000, the festival has evolved from a local celebration of fish and Pembrokeshire’s fishing industry to a much wider event.

It needs a brand new name to reflect the range of coastal, cultural, heritage and maritime activities which take place during the festival across the county - as well as its original celebration of local seafood and fishing.

The name is expected to be confirmed next year.

A new community engagement structure is also to be introduced for the festival, following its success this year.

In 2017, Pembrokeshire County Council continued to run the overall festival, but more community events were held by local organisations on the opening and closing weekends - including events at Lawrenny, Scolton Manor, Goodwick and Saundersfoot.

“Fish Week’s success speaks for itself,” said Clr. Paul Miller, cabinet member for economy, tourism, leisure and culture.

“It’s one of Wales’ major festivals and attracts thousands of people from outside the county and Wales every year.

“However, we must constantly be looking how the festival can build on its success, and it’s clear that this year’s approach led a greater level of community engagement than ever before.

“This is something that we believe can be developed further to ensure that the festival keeps moving in a sustainable and successful direction.”

Martin While, head of regeneration, said the community engagement approach was also supported by the major events team at Welsh Government.

He said: “The new approach will mean that more community organisations will be involved, and so to allow time for them to generate sponsorship and support, the festival will move to a biennial event and take place every two years.

“This will mean that the next Fish Week will take place in 2019.

“In the interim year, there will be a number of smaller-scale pop-up Fish Week community events to allow funds to be raised for the following year.”