New data protection rules mean that Pembrokeshire County Council will be contacting all its ‘My Account’ customers this week to find out if they wish to renew their account.

Nearly 40,000 people in the county have signed up for online notifications and services through ‘My Account’.

It enables people to access a wide range of council services - from paying their council tax to receiving notifications of bridge and school closures.

However, new regulations mean that customers will need to re-activate ‘My Account’ if they want to continue using it.

Coleen Pearce, digital communications officer, says the regulations will be coming into force at the end of May.

“The new regulations mean that without your consent we will not be able to communicate with you in future about the services we provide and information we tailor specifically for you,” she said.

“Therefore we’ll be contacting our My Account subscribers before the new rules come into force asking for them to renew their consent for us to deliver information and services which they feel are important.”