On hearing the announcement, local MP for Carmarthen West and Pembrokeshire South, Simon Hart congratulated the charity in person at the store in Upper Park Road.
Simon Hart MP said: "I'd like to congratulate Tenby Friends of the Community on being announced as Tenby Sainsbury's new local charity partner. I know what a difference the initiative has made to local charities in my constituency in raising not just vital funds, but raising awareness of their cause too. I look forward to seeing how the partnership progresses over the coming months."
Tenby Friends of the Community was announced after customers had their say and voted in-store and online between May 1 and 15.
The local charity partner scheme began in2009 and has raised more than £5 million to support local communities in the last four years.
Roland Grigg from Tenby Friends of the Community added: "We know the success that the local charity partnership has bought to many charities in the local area so when we received the recent 'phone call to tell us the news, we were thrilled. the exposure and support is going to be massively beneficial to our charity and I'd like to thank every Sainsbury's Tenby customer who voted."