Philip Odley lost an impressive four stone in eight months to be voted Tenby's Slimming World Man of the Year 2005.
Phil, who attends a Slimming World group at Augustus Place Community Centre, every Thursday at 6.30 pm, said: "I have been amazed at how easy it's been to lose weight. When I joined the group I was apprehensive. I thought slimming clubs were for women - but now I know better.
"I thought dieting meant going hungry, but I can't believe how much I've been able to eat and still lose weight. There are hundreds of free foods to choose from and a cooked breakfast, chips or even a pint are not banned."
Phil's consultant, Eirian, said: "The Man of the Year competition was launched by Slimming World in recognition of the increasing number of men joining our groups and the great results they achieve. Over 9,000 men last month attended Slimming World groups throughout the UK.
"I'm thrilled with Phil's achievement and all the ladies in the group are very proud of him too, as I'm sure many ladies outside the group have notice his new trim figure."
So calling all men out there - Slimming World can help you. Call Eirian on (01834) 831640 to find out more.