A NEW photo competition to help boost recycling activity in Pembrokeshire is offering £10,000 worth of prizes for the best pictures of people looking after their local environment.

The 'Love where you Live' photo competition is sponsored by not for profit recycling organisation Alupro to celebrate the quarter-of-a-million trees they have grown in the UK and Africa because more and more people recycle their aluminium drinks cans and foil - a tree for every tonne recycled.

Pembrokeshire County Council is signed up to the scheme, so all the aluminium you recycle locally counts towards growing fruit trees in Malawi.

The competition encourages amateur photographers to take pictures which will inspire visitors to a special exhibition next April 2010 to look with fresh eyes at their surroundings as we face up to climate change, and to do what they can to look after it.

The £10,000 prize pot covers six UK regions, including prizes for schools and under 18s, with a top award of £3,750. There are two prize categories: 'local landscape and wildlife' and 'people having an impact on where we live'.

"This is a great way to encourage people to look around them, and see just how important it is to look after the environment," said Rick Hindley, executive director, Alupro, "and with some fantastic prizes to be won, it's well worth getting out your camera and having a go."

Full details from http://www.lovewhereyoulive.org.uk">www.lovewhereyoulive.org.uk. The competition is open to amateur photographers only. Closing date for entries is February 28, 2010.