An ambitious redevelopment plan is in the pipeline for a Tenby hotel.

Mr. and Mrs. Clements, of Cottage Court Hotel, Narberth Road, are seeking permission to demolish the existing 12-letting bedroom hotel and owners three-bedroomed house to make way for three new dwellings.

The application has been submitted to Pembrokeshire Coast National Park Authority, but met with objections from Tenby Town Council this week.

At their meeting on Tuesday evening, Clr. Mrs. Julie Evans raised concerns over the loss of another Tenby hotel, with her fellow councillors agreeing with her comments.

They also raised objections on the grounds of overdevelopment of the site of the Wales Tourist Board three-star establishment.

In recent years, nearby Bryn y Mor Hotel has been turned into residential accommodation, while in the resort itself, the former South Beach Hotel, Southbourne Hotel, Southbay Hotel and The Paragon have also become flats.

And, of course, the Royal Gatehouse Hotel - although at the time closed - was gutted by an Easter inferno and subsquently had to be demolished.

Saundersfoot has also seen the closure of the Cambrian Hotel to make way for a residential development and the Rhodewood House Hotel which has been converted into apartments.

So is the face of accommodation provision in the area changing? Well it could appear so.

Currently, Pembrokeshire Coast National Park is also in receipt of a request to demolish the existing Crestville (formerly Sundowner) Motel at New Hedges for creation of residential development and a change of use to residential application for Lyndale House, Warren Street, Tenby, which has been operating as a five-bedroom guest house.

And what's more, local and national estate agents also have on their websites for sale a number of leading hotels and family-run guest houses, so their future also appears to remain in the balance.

But whether similar plans for residential conversion are in the offing or indeed it is just the right time to purchase a commercial premises in one of the country's most popular tourist destinations, only time will tell.

The latter is exactly what Rachel Hicks, chief executive of Pembrokeshire Tourism, hopes.

"Pembrokeshire Tourism hopes new investors will soon be found for the hotels currently on the market. There are great opportunities for hoteliers in Pembrokeshire, which has such a loyal visitor base, but is also becoming the quality destination of choice for those wishing to holiday at home in beautiful surroundings.

"With a range of new hotels being planned, built or opening in Pembrokeshire right now, from budget chains like Travelodge in Pembroke Dock, to five-star accommodation at the new Grove Hotel outside Narberth, there is clearly a lot of confidence in Pembrokeshire."

A spokesman for the Pembrokeshire Coast National Park Authority, meanwhile, confirmed the authority had received an application for the demolition of the Cottage Court Hotel, and the erection of three houses.

Said the spokesman: "In determining this application we will need to consider it against the policies of the Joint Unitary Development Plan, in particular the policy which seeks to retain hotels unless they are no longer viable or unless demand continues to be met during peak periods in the area.

"This policy was set-up to help manage the changing face of tourism in Pembrokeshire, with the aim of protecting hotels as a resource and in locations where they contribute to the character of the area."