Supermarket Lidl have shared feedback from locals over its plans to site a new store on the outskirts of Tenby, and have also revealed that design tweaks have been made, to ensure that the building is in-keeping with the surrounding area.

The latest stage follows successful community engagement process which saw over 2,300 residents show their support for Lidl’s proposals.

Lidl recently submitted a planning application to bring a new store to the Tenby area, on Narberth Road which sits in between the seaside town and the village of New Hedges.

In an application to Pembrokeshire County Council, Lidl GB Ltd, through agent CarneySweeney, seeks permission for a new 1,969sqm store on land alongside Park House Court Nursing Home.

The proposed store represents a multi-million pound planned investment in the community and, if approved, would create up to 40 jobs.

The submission follows community engagement at the end of last year, which showed overwhelming support for a Lidl on this site with residents saying the store would bring “enormous benefits to Tenby and the surrounding area.”

Just over 2,500 residents responded to Lidl’s consultation, with 90% in support of this “wonderful asset” that would deliver “more choice without having to travel further afield.”

Following this initial engagement, Lidl has undertaken more detailed store design work to address comments made by site neighbours to ensure that the building is in-keeping with the surrounding area.

Further amendments have been made to the proposals following comments made during the statutory Pre-Application Consultation (PAC) period, including enhancing the landscape proposals.

An initial assessment by Pembrokeshire County Council, highlighted concerns about the visual impact, with the authority’s landscape officer commenting that the store would introduce “an intense urban function into an otherwise rural context”.

Plans for the modern supermarket include Lidl’s popular in-store bakery and customer toilets with baby changing facilities. Outside there’ll be plenty of parking for cars and bicycles for everyone to make the most of the deals on offer.

Helping residents go the extra mile, the store will also have electric vehicle charging points, while solar panels on the roof will help power the store.

George Ledward, Regional Head of Property at Lidl GB, commented: “The community response to our proposals has been overwhelming. We would like to thank everyone who has taken time to give feedback. We’ve also worked to address comments raised by those living near to the site, and have taken time to refine the store design and landscaping plans.

“It’s clear from our initial community engagement that a discount foodstore is desperately needed in the area. If our planning application is successful, a Lidl here will provide much-improved access to our high-quality products at unbeatable value, as well as creating new jobs for local residents.”

County councillor for the ward Rhys Jordan recently remarked: “I support the idea of a new supermarket for the area - but I do not support the location being proposed.”

The application will be considered by county planners at a later date.