Saundersfoot Festivities have unveiled their latest advert to encourage people to participate in the 25th anniversary New Year's Day Swim, sponsored by Powells Cottage Holidays.
The billboard has been placed in the centre of the village and displays three Welsh rugby legends, Scott Quinnell, Phil Bennett and Martyn Williams. Each of the greats are pictured wearing the 2009 shirt with the caption below, 'Become a legend... join the swim'.
Saundersfoot's own Martyn Williams, chairman of Saundersfoot Festivities, said: "We are delighted with the sign and we thank Tredeml and Signbox for their expertise in producing such a fine display.
"Having the support of the legends pictured in our shirts gives us a massive boost for this special swim.
"My thanks also go to all our sponsors who, with their financial support, allow us to guarantee that all money raised by the swimmers will go to charitable and worthwhile causes."
The 2009 'Silver Swim' is sponsored by Powells Cottage Holidays (main sponsor), Pembrokeshire Financial Services, Neil Finlay Cars, FBM, Silcox Coaches, Sands Nightclub, Oakwood, County Financial Consultants and Felinfoel Brewery.
A limited number of rugby shirts will be on sale on the day by Westcoast, the suppliers of the 2009 shirt.
Any further information can be found on the website http://www.saundersfootnyds.co.uk">www.saundersfootnyds.co.uk.