Fun and road safety education are set to go hand in hand in Pembrokeshire, with the launch of the county's very first Children's Traffic Club. The club is designed for three and four-year-olds and aims to keep children safe on the roads. With their parents, they can work through a series of six books, which are full of colourful pictures to talk about, stories to read and exciting activities to do. "The Children's Traffic Club helps parents teach their children how to stay safe when they are out walking, playing and travelling in cars or buses," said Clr. Brian Hall, cabinet member for transportation. "It also aims to help reduce the number of children who get hurt on the county's roads. "The national target is to reduce the total number of children killed or seriously injured by 50 per cent by 2010. "We feel it is important that Pembrokeshire's youngsters are learning the importance of road safety at a young age." The Children's Traffic Club scheme is administered by Pembrokeshire County Council and funded through a Welsh Assembly grant. All children receive invitations to join the Children's Traffic Club from Pembrokeshire and Derwen NHS Trust health visitors at the children's third birthday health check-up. Membership is free. Clr. Brian Hall said the successful launch of the scheme had been achieved through a close partnership between the agencies involved. He thanked Pembrokeshire County Council road safety team, Linda Price and the health visitors from Pembrokeshire and Derwen NHS Trust, Bharti Bhikha and Ray Andrews from Children's Traffic Club and Meryl James from the Welsh Assembly. He also thanked Stepaside Playgroup and the school staff for all their support, enthusiasm and hard work.