MID and West Wales AM Joyce Watson AM is joining forces with Breast Cancer Campaign to raise awareness of its award-winning fundraising event, 'wear it pink day', supported by Vanish.

On Friday, October 28, supporters in schools, colleges and businesses throughout the country are encouraged to don an item of pink in support of the campaign and each donate £2 to fund innovative, world-class breast cancer research.

Last year, hundreds of thousands of people took part in 'wear it pink' to help improve survival rates for the one in eight women who experience breast cancer during their lifetime.

"It is estimated that there are around 22,000 women and 150 men alive in Wales that have been diagnosed with breast cancer. I know people who have lost friends and family members to the disease and would like to encourage everyone in my constituency of and throughout the country to support wear it pink on October 28, to raise valuable funds for breast cancer research," Joyce said.

To take part in the UK's original and best pink day, visit http://www.wearitpink.co.uk">www.wearitpink.co.uk and register to receive your free fundraising pack now. Wear it pink is supported by Vanish, which has committed to raising an incredible £250,000 for the charity this year.