An unprecedented, dual-industry, local food promotional campaign was launched in Saundersfoot and across Wales on Tuesday - and it's well and truly Unique! Hybu Cig Cymru-Meat Promotion Wales (HCC) has linked up with influential tourism organisations The British Hospitality Association and The Wales Tourism Alliance to launch the new Unique/Unigryw campaign, with the aim of encouraging the promotion of quality Welsh red meat products in hotels, restaurants, pubs, inns and diners across Wales. The Unique/Unigryw promotion was unveiled at the St. Brides Hotel in Saundersfoot, as well as at three other prestige venues across Wales at the same time. St. Bride's Hotel owner Mr. Andrew Evans said: "I am delighted that our hotel is leading the way by endorsing this exciting new campaign to promote local quality Welsh Lamb and Welsh Beef to our guests. "We are strong supporters of the suppliers of fine, fresh local food and see the Unique campaign as a way of further encouraging our diners to enjoy a taste of the area." HCC chairman Rees Roberts officially launched the campaign at the St. David's Hotel in Cardiff Bay, where he was backed by WTA chairman Julian Burrell and BHA deputy chief executive Martin Couchman. Other associated events happened at The Castle Hotel, Conwy and The Metropole Hotel, Llandrindod Wells. Rees Roberts said: "Unique/Unigryw will help visitors to Wales understand that they are eating Welsh Lamb and Welsh Beef products that are as unique as the landscapes in which they are born and reared because they have earned the European Union's badge of regional excellence - PGI." He continued: "This campaign will clearly differentiate Welsh branded products and we believe it will add considerable value throughout the supply chain by emphasising the freshness and quality the meat dishes. "We aim to encourage businesses across the length and breadth of Wales to build on the modern consumer demand for fine local food. Visitors can enjoy a taste of the locality wherever they see the stylish Unique/Unigryw logo in hotels, restaurants, brasseries, inns and diners across Wales," said Mr. Roberts. PGI-awarded Welsh Lamb and Welsh Beef will be promoted using Unique/Unigryw table toppers (A- shaped cards for the centre of the dining table), door and window vinyls, branded waiter/waitress pads and pens and colourful customer info-cards. Welsh Lamb and Welsh Beef meals in participating outlets will be clearly identifiable to diners with a mini Unique/Unigryw flag for each serving. It is the first time that these leading organisations representing two dominant Welsh industries have joined together. By bringing BHA and WTA on board, HCC seeks to substantially raise the profile of quality Welsh Lamb and Welsh Beef to local diners and tourists alike. Martin Couchman, on behalf of the BHA Wales Committee, said: "This is the BHA's centenary year and we are really delighted to be able to help mark this historic event by playing a leading part in delivering a truly innovative and truly Welsh campaign that will identify local food as a central part of the visitor experience." WTA chairman Julian Burrell said "Farmers and visitor-venues work side by side in many naturally beautiful areas across Wales. Our businesses rely on each other- and we believe this imaginative campaign will help make a real economic difference to every one of those communities across Wales."