With the current Ironman Wales host agreement due to expire next year after the event which will take place on Sunday, September 13, 2026, it is believed that the organisers of the sporting triathlon, have approached Pembrokeshire County Council to propose a new host agreement for the period 2027–2031.

County councillors for wards where the event takes place every year, including Tenby and its surrounding areas, have also been giving their feedback following last month’s triathlon.

Saundersfoot county councillor Cllr Chris Williams commented: “Saundersfoot once again played its part. Tenby and Pembrokeshire hosted this iconic challenge, and with the stunning backdrop of North Beach and the historic town walls, it is easy to see why this course is regarded as one of the most prestigious Ironman events in the world.

“The atmosphere across the county adds to its appeal, with athletes and supporters travelling through beautiful Pembrokeshire countryside and being warmly received by local towns and villages.

“The entire weekend is dedicated to athletes and their families, who come from all over the world to take part or support those competing.

“Saundersfoot forms an important part of the cycling route, and this year the number of spectators in the village far exceeded those of previous years.

“The streets were packed, often four or five people deep behind the safety barriers, and the atmosphere was exceptional, filled with energy, pride, and genuine community spirit.

“The section of the course running through the village and up Heartbreak Hill remains one of the most memorable challenges of the event. The thousands of spectators who gathered throughout the village and up to Broadfield Hill created an electric environment that showcased the very best of Saundersfoot and its people.”

Cllr Williams said that feedback from local businesses following the event has been overwhelmingly positive, with many reporting increased footfall and strong trading.

Importantly, Cllr Williams said that Ironman also helps extend the visitor season, bringing vibrancy and economic benefit to the area at a time when activity would normally begin to quieten down after the summer.

“Holding these events out of season and over a weekend has proven to be a major advantage, generating significant community support and ensuring minimal disruption to daily life. To date, I have not received a single negative comment about this year’s Ironman event,” he continued.

“Planning is already expected to be underway for the 2026 event, and I am confident that Saundersfoot will once again rise to the occasion, showing the same enthusiasm, teamwork, and pride that make the village such a highlight of the Ironman course.

“It is also important to recognise the wider value of Ironman to Pembrokeshire as a whole. The event brings international attention to the county, promotes its outstanding natural beauty, and generates considerable economic activity.

“While many organisations and initiatives contribute to promoting Pembrokeshire, Ironman remains one of the most visible and impactful, helping to attract new visitors and investment to the region. Its contribution to the county’s reputation and economy should not be underestimated,” he added.