A year in the life of Tenby is captured in 'Fun in the Sun', a new six-part series looking at the special appeal of one of Wales' most popular seaside resorts. It begins on Thursday, January 3, at 7.30 pm.
Once an elegant resort for the favoured few in the days of parasols and bathing machines, it now pulls in crowds from all parts of Wales and beyond.
"People love Tenby and now it's re-inventing itself for the 21st century," said Caernarfon-born Nia Dryhurst, who films and directs a series that takes in everything from the resort's cafe culture to boisterous hen and stag nights.
The opening programme shows the run-up to Easter, the start of the season that sees the town's population rise from 6,000 to 60,000. As the last licks of paint are applied to keep Tenby spick and span, staff at one hotel face a special challenge - to make good the damage done by a freak twister that tore off the roof the previous winter.
Local characters in the opening programme include boatman Jimmy Crockford - "a real old salt," said Nia - and Claudio, a golf-loving waiter said to be a 'cross between Manuel of Fawlty Towers and Tiger Woods'.
Tenby's cafe culture comes into its own in the second programme, which shows the diversity of eating places in the town.
"There's a weekend when food establishments take over Tudor Square, setting out tables and chairs so that people can sample their fare," said Nia.
She looks behind the scenes of two contrasting eateries - an Indian restaurant and a fish and chip shop.
Tenby becomes 'Henby' in the third programme, which focuses on the resort's popularity as a place for hen nights - "a hugely controversial issue," Nia acknowledged.
Girls from far afield swarm in to paint the town red and fancy-dress is the order of the day (or night).
Executive producer Phil George said: "People think it's a bit raucous, but in the main the kids are very well behaved and it's good for business."
The deckchair and bucket-and-spade brigade figure strongly in the fourth programme, which shows life on Tenby's four beaches. 'Deckchair Will' and waitress Nicola, an expert scuba diver, are among the personalities.
Programme five centres on the Summer Spectacular, the highlight of the season when practically everyone in Tenby lets their hair down, and the joys of August Bank Holiday are explored in the final programme.
"We've got music specially written for the series by Mike Peters, who used to be lead singer with The Alarm," said joint executive producer John Geraint.