YOU may have seen him around, sporting his little hat adorned with a pink feather. He’s the puffin, usually perched proudly on top of a bottle of Barti Rum on signs across Pembrokeshire.

This is Barti Country - the iconic puffin
This is Barti Country - the iconic puffin (Barti Rum)

The spiced rum brand has taken its long standing fondness for the seabirds to the next level by sponsoring the South and West Wales Wildlife Trust, which cares for a vast expanse of natural habitat, including the world-renowned Skomer Island in Pembrokeshire. This year’s count confirmed that Skomer is home to more than 52,000 puffins, all of which arrive in spring before departing again by the beginning of August to spend the rest of the year at sea.

The team at Barti Rum are proud to support the South and West Wales Wildlife Trust for the work it does to protect Pembrokeshire’s native wildlife and educate people about the importance of these beautiful, wild and delicate ecosystems.

The Barti team on Skomer, 2026
The Barti team on Skomer, 2026 (Barti Rum)

Jonathan at Barti Rum said the decision to support the Wildlife Trust was a simple one:

"Because places like Skomer matter. Wild seas, rugged coastline, puffins, seabirds and all the magic that makes Pembrokeshire feel like Pembrokeshire.”

Pembrokeshire puffin, photographed in 2026
Pembrokeshire puffin, photographed this year (Barti Rum)

The B Corp-accredited brand, based in Neyland, is now in its ninth year and has spent much of that time building the idea of ‘Barti Country’.

Jonathan encourages people to buy local, saying of Barti and other businesses across the region: “They help employ local people, work with local suppliers, support local events, and back wildlife and coastal projects right here in Wales.”