Whitland expert strategist Rachel Hargrave shares award-winning strategies in new book

Every year, credible businesses lose awards they were fully qualified to win. Not because they weren’t good enough, but because nobody ever taught them how to enter properly. Awards and Honours Strategist Rachel Hargrave of Whitland has written a book to change that.

Her debut ‘Enter to Win: Award-Winning Strategies for Business Owners and Entrepreneurs’ is published by Purple Star Books this month.

Rachel, founder of Rachel Hargrave Unlimited, has spent more than fifteen years helping business owners and entrepreneurs win business awards and secure UK Honours, including the King’s Awards for Enterprise.

She works with a smaller number of founders and entrepreneurs at a time, going deeper into their business and their story, building a genuine strategy.

Her debut book distils that experience into 22 chapters across five parts. It covers how to choose the right awards and categories for your stage, how to spot a credible award and avoid pay-to-play schemes, how to write an entry a judge remembers, how to present to a panel, and how to turn a single win into a strategy for years of recognition.

Real client stories and worked examples show weak answers rewritten into winning ones, and a chapter asks whether AI can help write an entry, and where it quietly gives you away.

For Pembrokeshire and Carmarthenshire’s many small, independent, family-run businesses, the book is a practical guide to something that can feel out of reach: national recognition from a rural base, with no marketing department and no big budget.

Rachel said: “Some of the most deserving businesses I have worked with are small, local and quietly brilliant, and they are often the ones who tell me awards aren’t for them.

“They are. I wrote this book to show business owners exactly how to enter, step by step.”

For more information, head to: rachelhargrave.co.uk