Whilst operators throughout the UK are reporting mixed views, it seems the proactive and innovative operators of Pembrokeshire are still driving business forward. From the accommodation sector, Matthew Evans, of Coastal Cottages says: "The market has been very buoyant especially in the past six weeks, but we are already selling 2009 heavily with the major budgets rolling out this October and November. "Having spoken to other agents, the market is doing well this year, especially in the quality end of the market. "Pembrokeshire is a small place, but a world class destination and it is important that we continue to lead in innovation, passion and value." Folly Farm's managing director Chris Ebsworth confirms that the park is eight per cent up on visitor numbers compared with the same period last year and school/group bookings are 15 per cent up on last year for the remainder of the season. Celebrating their 20th anniversary this year, Folly Farm has seen consistent growth year on year since opening in 1988 and now the park is recognised as one of Wales' largest paid for visitor attractions. "A key factor in the success of the attraction is its location," says Chris. "Folly Farm prides itself in being part of a thriving community that has the benefit by being located in one of the greatest counties in Wales. "With exceptional beaches, fantastic restaurants, the only coastal national park in the British Isles, a host of activities and attractions, first class accommodation provision and hospitality in the heart of Pembrokeshire, what more could the day visitor or holiday maker wish for in a destination? "By working smarter, Folly Farm has identified opportunities to broaden its market appeal and has developed niche attractions such as the zoo and the vintage fairground. The young and enthusiastic management team have firm plans for the continued improvement of existing facilities through the delivery of a strategic development plan. "The latest development to the indoor play area Carousel Woods has cemented its position as the largest undercover play area in Wales, further consolidating the parks position as a market leader in the attractions industry. "The park now cover more than 60 acres and has over 30,000-square feet of undercover facilities. "Operating throughout 12 months of the year, Folly Farm is a significant employer and the continuing benefits to the local economy are clear to see." Other attractions also report a substantial uplift in business. Charles Davies from Heatherton Sports Park said: "We have had a 15 per cent increase in trade throughout May and June and our group bookings have increased by 20 per cent." The newest addition at Heatherton is the exciting tree top adventure trail designed to take you high into the trees at the park. With three thrilling courses for adults to explore and a special low level junior course, there are enough swings, rope bridges, ladders and amazing zip wires to entertain and exhilarate everyone - from beginners and children to the brave and super fit. Philip Evans from the five-star Celtic Haven resort commented: "We are currently 18 per cent up on last year. This goes to prove that clients are being far more selective in the tourism products they buy! Our firm believes it's not about cost, it's about value and there will always be a huge market for this in Wales." Frances Edwards, of Activity Wales, added: "The market has changed in the past three years, but you have to change and adapt and it's not always a bad thing. "Demand for quality product has gone through the roof and our sales in the holiday department are just over 50 per cent up this year be it on a pan Wales basis. Clients don't and will not stand for poor quality or poor service so the market has become more competitive. "You only have to look at St. Brides in Saundersfoot, the new Grove Hotel, restaurant and cottages in Narberth, to see the new levels of quality entering this sector. These people are investing heavily and guess what, they are busy! Bottom line its about value."
