The Co-operative food has confirmed a more than £11 million investment programme in Wales this year designed to create 10 new stores and, provide major makeovers for more than a dozen other stores.

The community retailer - which is investing to transform and grow its convenience business - is expected to open its first new Welsh store of 2016 in Tenby this May.

The Co-op has invested close to £600,000 to fit out its latest food store, which will have a focus on fresh, healthy foods, meal ideas and essentials. An in-store bakery, hot food, ATM and a Costa coffee dispenser will further enhance the in-store experience for shoppers.

In addition, the appointment of a Community Pioneer will underpin the Co-op’s commitment to playing its part and making a difference in the local community.

A Community Pioneer is a member of the food store team who also works to foster involvement in community activities such as local fundraising initiatives and working with local charities, schools and voluntary organisations to make a difference in the community.

The Community Pioneer, along with the new store manager - Carole John - will also lead the store’s support for the British Red Cross, the Co-op’s new charity partnership which will help to tackle social isolation and loneliness in Welsh communities.

Oliver Huntley, area manager for The Co-op, said: “The Co-op is investing to transform and grow its convenience business and we are delighted to be opening the Co-op’s first new Welsh store this year here in Tenby; it really is an exciting time for the whole team.

“The store will have a fantastic look, it represents a significant investment which has created around 15 retail roles - we are delighted to have the opportunity to serve the local community. We are confident that the store will be a real asset to the community. As a community retailer, and a co-operative, it will play its part in local life and we look forward to welcoming the community into their new local Co-op.”

There will be offers and promotions in and around the store to mark its launch. Students in Tenby - who hold a NUS extra card - also receive a 10 per cent discount off their groceries in the store.