Two of Wales’s leading providers of luxury accommodation have joined forces to promote the very best of hospitality excellence in Pembrokeshire.

The Retreats Group, which operates three boutique hotels at Twr y Felin, Roch Castle and Penrhiw Priory on the St Davids peninsula, has appointed The Celtic Collection to provide consultancy and support services on sales, marketing and operations.

The partnership will see The Celtic Collection, Wales’s largest independent hotel operator born from the iconic Celtic Manor Resort in Newport, expand its own activity in Pembrokeshire where it manages Tŷ Hotel Milford Waterfront and St Brides Spa Hotel.

Celtic Collection Chief Executive Julie Hammond said: “We are delighted to increase our presence in Pembrokeshire with this exciting partnership. The beautiful properties at Twr y Felin, Roch Castle and Penrhiw Priory align perfectly with our own brand and aspirations.

“We look forward to working with and supporting The Retreats Group to further enhance the profile and appeal of Pembrokeshire as a wonderful tourist destination, where breathtaking landscapes meet world-class hotels and exceptional restaurants.”

Retreats Group Founder Keith Griffiths said: “Both Sir Terry Matthews, the founder of the Celtic Manor and Collection, and myself, as the founder of the Retreats Group, are Welshmen living abroad who share a deep passion for Wales.

“Our three luxury and historic properties in St Davids will join the Celtic Collection venues at St Brides Spa Hotel and Tŷ Hotel Milford Waterfront to create a powerful tourism offer in Pembrokeshire.”

The Celtic Collection began its association with Pembrokeshire by opening the Tŷ Hotel Milford Waterfront in partnership with the Port of Milford Haven in 2022.

When the Port acquired the prestigious St Brides Spa Hotel last year, The Celtic Collection was appointed to manage and operate the iconic destination in Saundersfoot where an exciting refurbishment is currently taking place.