STAFF at the Cancer Research UK shop in Tudor Square, Tenby, are hoping someone in the local area may know who this mystery man is.

An undated picture postcard fell out of a donated book and the staff and volunteers are eager to identify who the man is and return the photograph to his family.

Shop manager Emma Lewis said: "We know the man has a connection to Tenby area as there is the photographer's mark 'Allen, Photographer, Tenby', printed on the back, but there are no other clues as to when the portrait was taken or who the man is."

"If possible we would really like to return the postcard to the man's family as it could have a sentimental value to it."

If you recognise the mystery man, please contact shop manager Emma or assistant manager Chris at the Cancer Research UK shop in Tudor Square, Tenby, on 01834 845451.