Two of Britain's biggest calendar companies have joined forces in a ground-breaking new deal.

Rose, of Colchester and Reeve Calendars, of Tenby today announced that Rose, of Colchester have agreed terms to acquire Reeve's extensive library of promotional calendar titles.

The deal will see the continuing production of Reeve's titles at their Tenby factory.

Paul Eddins, managing director of Reeve Calendars, based in Tenby, today welcomed the agreement struck with Rose of Colchester, one of the country's oldest family-run calendar companies.

He added: "Reeve will continue to work in the retail calendar market, but we are pleased to announce the transfer of our promotional calendar titles to Rose, of Colchester."

Rose, of Colchester, based in Severalls Business Park in Colchester, has been producing commercial calendars for almost a century.

Since the company was founded in 1908 it has gone from strength to strength developing its UK and international markets.

Marketing director Michael Rose said: "We are pleased to be investing in the Reeve titles which will complement Rose, of Colchester's already long-established reputation for high-quality promotional calendars."