Pembrokeshire-based business MamGu Welshcakes has announced its certification as a B Corporation (or B Corp), joining a growing movement of companies that are reinventing business for the benefit of all people and our shared planet.

Verified by B Lab, the not-for-profit behind the B Corp movement, the achievement demonstrates that MamGu Welshcakes meets high standards of social and environmental performance, transparency, and accountability alongside a commitment to goals beyond shareholder value.

The certification process is rigorous, with companies required to provide evidence on performance while legally embedding their commitment to purpose as well as profit in their company articles.

MamGu Welshcakes which has both a bakery and coffee shop based in St Davids, as well as one in Saundersfoot harbour is now part of a growing community of over 10,700 businesses globally that have certified as B Corps. MamGu Welshcakes is only the 13th food & drink producer in Wales to receive B Corp certification.

Chris Turner, CEO of B Lab UK, said: “We are pleased to have B Corps of all shapes and sizes as part of our community - from startups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that positive impact is possible in any sector.

“Welcoming MamGu Welshcakes is an exciting moment for the food & drink industry.

“B Lab UK and the rest of the B Corp community are really pleased that MamGu Welshcakes is paving the way for a new way of doing things.”

Sam Swift, director of MamGu Welshcakes, added: “From day one we have always strived to be a business rooted in the community and we’re over the moon to now achieve B Corp certification.

“It’s a clear and rigorous standard that holds us accountable for how we do business; from supporting our people and communities to reducing our environmental impact.”