Twelve Welsh food and drink companies are preparing to attend the UK’s largest and most well respected food and drink trade exhibition, including Pembrokeshire spring water company Princes Gate. Over 1200 exhibitors will be present at Food & Drink Expo in Birmingham next week (25-27 April 2022), all looking to find new buyers and distributors.

Supported by the Welsh Government, the Cymru/Wales stand, will this year feature 12 companies all looking to showcase their mouth-watering products and embed Wales’ place firmly on the food map.

The three-day event, which is held at the NEC in Birmingham is a biennial event, but due to the Covid pandemic the last event was in 2018.

All Welsh food and drink companies exhibiting under the Cymru/Wales brand receive support from the Welsh Government, which enables them to have a presence at trade events such as Food & Drink Expo.

Princes Gate will be introducing their 100% recycled and recyclable 500ml flat cap bottle single serve and multi-packs, as well as their new branded glass range in 330ml and 750ml still and sparkling.

Other Welsh producers exhibiting will include Aber Falls Distillery, Cradoc’s Savoury Biscuits, Daioni Organic, Dylan’s, Llaeth y Llan/Village Dairy, Mario’s Ice Cream, Terry’s Patisserie, Anglesey Sea Salt Company/Halen Môn, The Welsh Sausage Company Ltd, Ty Nant and South Caernarfon Creameries.

Commenting on being part of the Food & Drink Wales delegation, Juliana Morgans from Princes Gate said:

“We are very excited to be back exhibiting again alongside the many wonderful food and drink brands of Wales. We look forward to welcoming new and existing customers onto our stand and the opportunity to showcase our newly designed glass range. Additionally, after launching ‘our greenest bottle ever’ in 2021, made 100% from recycled plastic (excluding cap and label), it will be great to bring sustainability back to the forefront and promote the importance of using recycled and recyclable plastic within our range.”

Food & Drink Expo will run alongside four complementary shows – Farm Shop & Deli Show, Food & Drink Expo, the National Convenience Show and the Forecourt Show.


If you happen to be in Birmingham during the Expo, make sure you visit the Cymru/Wales stands L140, P140 and Q140 at Food & Drink Expo for a range of new and innovative food and drink products.