'Belt up and stay safe' - that's the message going out in schools around Pembrokeshire this autumn.
Pembrokeshire County Council has been supporting South Wales Police with the All Wales Seatbelt Campaign launched on September 8 in Cardiff.
As part of the campaign, officers from the council's road safety team have been to assemblies throughout the county over the past two weeks educating children about the dangers of not wearing a seatbelt, and to give the pupils seatbelt pads with the message: 'Seatbelts save lives! / Mae belt yn achub bywyd'
Two thousand seatbelt pads are being given away to represent the estimated number of lives saved in Britain every year through wearing seatbelts and usage of the correct child restraint.
Clr. Jamie Adams, cabinet member for highways and planning, said people need to learn just how dangerous not wearing a belt can be.
"Our message for all drivers and passengers in Pembrokeshire of all ages is to belt up and stay safe," he said. "People are risking their lives by not putting their seatbelts on."
The law requires all children travelling in cars to use the correct child restraint until they are either 135 cm in height or the age of 12 (whichever they reach first). After this they must use an adult seat belt.