Pembrokeshire County Council's road safety team is distributing seatbelt and child restraint leaflets to every school in the county in a bid to promote seatbelt use.
The Grizzly Gravell bear helped to launch the new seatbelt and child restraint campaign at Ysgol Eglwyswrw on Monday.
Junior road safety officers at the school created a lifesize poster of a child 135cm tall so pupils could measure themselves to check whether they still need to legally sit on a booster seat.
The new campaign is part of Road Safety Week organised by the charity Brake.
John Gobbi, county road safety officer, said that earlier this autumn over 300 people had been prosecuted for not obeying car safety rules in a campaign organised by Dyfed Powys Police.
"These prosecutions highlight the need to continue to promote seatbelt use to all drivers and passengers," he said.
"Wearing a seatbelt and using the correct car restraint for a child's height and weight, can be a life or death decision - for both drivers and their passengers."
Under the law, drivers and passengers must wear seatbelts where one is fitted and drivers are liable to prosecution if a child under the age of 14 years does not wear their seatbelt or child restraint
If they disobey, not only do they risk their lives, but they could face a £60 fixed penalty notice or a court-imposed fine of up to £500.
Pembrokeshire County Council road safety unit can provide free literature on the Good Egg Guide to In-Car Child Safety (in English and Welsh). For a copy, please ring 01437 775144 or e-mail [email protected]">[email protected]






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