Tenby's Avenue Centre recently held its own swimathon at the town's Leisure Centre.
Due to the Macmillan Swimathon not being held this year as a result of work taking place at the Leisure Centre to improve disabled access and build a disabled changing room, the Avenue Centre decided to stage its own version of the swimathon.
One of those taking part was Kimberly Wooley, of Kilgetty, who managed to raise a total of £385.15, which she donated to the Air Ambulance Wales fund.
Peter Kraus, area co-ordinator for Air Ambulance, was full of praise for Kimberly's efforts.
"A big thank you for taking part in this challenge, the money raised will help ensure we can continue to save lives," he said.