Along the sea-front at Amroth, above the expansive award-winning Blue Flag beach, is an assortment of friendly inns, restaurants and gift shops.
At low tide in the sheltered bay, which is ideal for safe bathing, you may even see the remains of an ancient sunken forest!
Amroth's resident author, Roscoe Howells, describes how the original village of Amroth was built around the church at the top of the hill; the sea-front dwellings started to appear in the 1850s. Houses once stood on the seaward side.
Birdwatchers should enjoy a visit to Amroth. In winter, its view of Carmarthen Bay affords the best opportunity in Britain of seeing Common Scoters. Red-tailed Divers, Red-breasted Mergansers, Velvet and Surf Scoters, Long-tailed Ducks and Scaups have all been seen here.
A few hundred yards past the Amroth Arms a footpath leads inland and uphill through mature woodland to the beautiful grounds of Colby Lodge.
You can spend lots of time at these National Trust gardens, admiring the many colourful shrubs and trees in this pastoral idyll. To complement the gardens there are two shops, a gallery and tea rooms.
Amroth forms the eastern end of the Pembrokeshire Coast Path, and a gateway to the Carmarthen Bay. The coast road leads east to Pendine Sands and thence to Laugharne, famous as the home of Dylan Thomas.